Great review and I must say the book does look much more modern & funky than traditional baby record books.

Whilst I think these types of books are really good and people that buy them for a friend as a gift when they have a new baby have great intentions. I think the issue of parents actually completing them in full, especially for 5 years would still be an issue as with traditional record books.

I asked over 100 parents at this years baby show in Feb if they completed their baby record book. all said they wished they had a record of their baby’s first year but only around 9 said they had actually completed them.

Would be good to get a follow up in 5 years time and see if you have completed it!

for transparency I will declare that I also produce a product to record a baby’s first year – I created my product because of books like this being too time consuming, especially as a new parent. So I created something quicker and easier to record all my baby’s first milestones. (feel free to edit / take this bit out!)

Warm Wishes

Danny Maddocks