I was asked if I would like to attend the pre-store opening of the new Boux Avenue store in the Metrocentre, Newcastle and of course I said yes :) I love clothes, love lingerie and I have a secret crush on Theo Paphitis so I’d have been mad to say no ;)

The Metrocentre is the 7th Boux Avenue store to be opened by owner Theo Paphitis (of Dragon’s Den fame) and offers a beautiful range of luxury lingerie which you won’t necessarily need to spend your children’s inheritance on (see what I did there? ;) ) You can also check them out on their online store if there isn’t currently a store near you :) Boux Avenue in the Metrocentre can be found on the lower level in the Green Mall.

The store is beautifully laid out with stunning displays and it has a really luxurious feel to it. I love the little screens they have around showing images of their clothes.

The lingerie itself is absolutely stunning and I could have quite happily walked out with one of everything from the store :) I did however especially like their nightwear range! OK so I’m a mum nowadays and cosy pyjamas and dressing gowns are a necessity when staggering around the house at 3am sorting out crying babies ;)

There is also a lovely range of toiletries, in particular I loved the shimmery body wash and their lip balm (I may have to invest with party season just around the corner ;) )

Of course the highlight of our visit was getting meet the rather lovely Mr Theo Paphitis. Oscar was rather impressed with him as well. (ps He’s not as short as he looks on the TV you know, I think it’s just because he’s always next to that tall and gangly Peter Jones ;) ) I didn’t quite catch the entire conversation that Oscar and Theo had but I’m hoping the handshake in the photo below wasn’t Oscar offering away half of my business for a bottle of milk ;)

50% Mummy's business for 1 bottle of milk - it's a deal!

Ooh and for the first week the store is open, they are offering a free pair of matching knickers with every bra! Definitely an opportunity to stock up on some lovely lingerie :)

I was kindly given a lovely goody bag after my visit containing some hand cream, lip balm, knickers and a gift card – ooh and a couple of extremely yummy cakes which I’ve just polished off whilst writing this :)